Why is that Email Spam? Ask Gmail!
Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is...
View ArticleSmart Email Marketing Using List Management
It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding...
View ArticleEffectively Managing Brand Reputation Online
Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and...
View ArticleEmail Marketing: Octane’s New Features & their Uses
So you have been successful in capturing the attention of a potential customer but how do you keep that lead engaged? This month we’ve introduced several new features that will address this issue in a...
View ArticleA big News for all Marketers: Gmail Supports Responsive Design Mailers
Research says 56% of emails were opened on mobile devices and around 59% of emails are designed for responsive for mobiles. With so many potential customers opening emails on mobile, it’s essential...
View ArticleAMP for Emails – Biggest thing on email after email!
The Email community got abuzz this week with Google’s announcement of AMP for email at their event in Amsterdam. This announcement has got many of us excited because AMP for email allows fully...
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